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A NEW CHAPTER:

Vermilion Rugs joins The Wells Companies.

After more than 35 years of ownership under Ann Brandow, Vermilion Needlepoint Rugs becomes part of the Wells family of companies. We continue to offer a wide selection of needlepoint rugs and runners, created by the same small team of Brazilian artisans.

HAND STITCHED BY BRAZILIAN ARTISANS | SEAMLESS RUGS | CUSTOM SIZES | 100% VIRGIN WOOL

HAND STITCHED BY BRAZILIAN ARTISANS

SEAMLESS RUGS IN CUSTOM SIZES

100% VIRGIN WOOL

Each rug is truly a work of art. Seamlessly stitched in any size, designers may customize the design, color and proportions to their specifications.

These needlepoint rugs are 'gros point', meaning a larger stitch is used, as opposed to most thin needlepointing.

Made of the highest quality 100% virgin wool, Vermilion Rugs boast a comforting feel and remarkable durability.

The Ordering Process

1

CHOOSE YOUR
DESIGN

Choose from a myriad of designs from the Vermilion catalog, or customize your own. Mix and match border and center patterns.

2

CHOOSE YOUR
COLOR

Over 100 yarn colors allow for nearly unlimited combinations.

3

CHOOSE YOUR
SIZE

Seamless rugs are created in any size, permitting ideal proportions for any room, large or small.

Contact vermilion@wellstextiles.com to get started.

ANN BRANDOW
Owner, 1988 - 2025

LAUREN HUDSON
Owner, 2025 - present

Since 1988, Vermilion Rugs has carried a legacy of female ownership, passing from the hands of one woman leader to another. In 2025, Lauren Hudson and The Wells Companies are proud to step into this present role.

In this next chapter, we continue to employ the same family-owned rug factory. This small team of talented Brazilian craftswomen has created luxurious handmade rugs for decades.

"The women are amazing. They sit with these huge canvases in their laps, and then the magic starts...The craftsmanship and attention to detail fascinate me."

— ANN BRANDOW

Featured Designs

Acanthus

Delft

Maison Vendome

Mayfair Blue

How Designers are Using Vermilion Rugs

"People can't get over how sumptuous they feel. I always tell them to take off their shoes and walk around."

— ANN BRANDOW

Test Results

Class I Fire Rated

The test result is an average critical radiant flux (watts/square cm) which indicates the level of radiant heat energy required to sustain flame propagation in the flooring system once it has been ignited. A minimum of three test specimens are tested and the results are averaged. Theoretically, if a room fire does not impose a radiant flux that exceeds this critical level on a corridor floor covering system, flame spread will not occur.

The NFPA Life Safety Code 101 specifies as Class 1 Critical Radiant Flux of .45 watts/sq cm or higher and Class 2 Critical Radiant Flux as .22 – .44 watts/sq cm.

Vermilion Rugs scored over 100% higher than the minimum Class I rating. Our products had an average Radiant Flux of 0.91 Watts/Square cm.

Hospitality projects require use of Class I products. Vermilion Rugs exceeds that rating, meaning you can specify our rugs and runners confidently for your next hospitality project.

Fire Resistant 

We performed an additional test to certify that our products are Fire Resistant.

Known as ASTM D2859, this test is measures the response of finished textile floor covering materials when exposed to an ignition source.

A flammable tablet is placed in the center of a sample and lit. When the tablet burns out, the uncharred area of the sample must be greater than one inch. Seven of the eight samples tested must respond this way in order to meet the certification standard.

Our rugs averaged over 3.5 inches of uncharred area on all samples.

Tested for Wear on Stairs

In the American Society for Testing and Materials (ASTM) D119 test for creating surface appearance changes in Stair Tread and Noses from Foot Traffic, our rugs were given a 4.5 out of 5.0 Grade after 20,000 passes.

This roughly simulates what the carpet would look like if a family of 4 used the stairs 4 times a day, every day for 5 years.

Mechanical Wear Response

We had the Hexapod Test performed on our Rugs. This test captures the change in color and appearance when subjected to repetitive mechanical force.

Our carpet was rated at 4.5 out of 5.0 on appearance and color change. This rating means there was little or no visible wear once the test concluded.

We performed an additional test to check for pile distortion. That result was also a 4.5 out of 5.0.

Our rugs can be confidently specified for Boutique Hotel Rooms, all Residential Applications and as Stair Runners.

Care Instructions

Cleaning & Care

Vacuum regularly. Do not use vacuum with beater brush.

Spot clean with a mild carpet cleaning solution for wool and air dry. (Woolite Spray)

Professional carpet cleaning recommended. Do not dry clean.

Creases may be present when rug arrives. They will fall out over time or light steaming may be applied to hasten the process.

Your Vermilion rug can be sealed by spraying it with Fiber Seal/ Scotch Guard – several light coats and air dry.

We recommend Durahold pads under our rugs.

FEATURED COLLECTION

Runners

Sheraton

Tile

Houndstooth

Palladium

Showrooms

Vermilion is represented exclusively at Wells Abbott Showrooms.

Wells Abbott

The Merchandise Mart
222 W. Merchandise Mart Plaza, Suite 6-142
Chicago, IL 60654
Phone: 312-809-5115
Email: info@wellsabbott.com
Website

Wells Abbott

Dallas Design Center
1025 N Stemmons Freeway, Suite 749
Dallas, TX 75207
Phone: 214-239-8722
Email: info@wellsabbott.com
Website

Wells Abbott

Decorative Center of Houston
5120 Woodway Drive, Suite 3010
Houston, TX 77056
Phone: 713-626-5915
Email: info@wellsabbott.com
Website

Wells Abbott

New York Design Center
200 Lexington Avenue, Suite 423
New York, NY 10016
Phone: 646-290-7276
Email: info@wellsabbott.com
Website

The Vermilion Story

Over 25 years ago, Ann Brandow discovered a small family run needlepoint rug business on the coast of Northern Brazil. Talented Brazilian artisans were hand stitching beautiful needlepoint rugs of 100% virgin wool. All Vermilion rugs are custom ordered and handmade in any size and color combination.

In 2025, Vermilion Rugs starts a new chapter under Wells Textiles, and they continue to provide beautiful, hand stitched rugs from the same Brazilian makers.

The Materials

100% Virgin Wool
No synthetic or engineered yarn
Naturally stain resistant and environmentally friendly

100% Linen Scrim
A renewable resource

100% Cotton Panel Backing
Secured by hand with evenly spaced yarn ties and no adhesive

Contact us at vermilion@wellstextiles.com to get started.

785-284-7215
111. N Jefferson Street
Plainville, KS 67663

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